A/B Testing
Customer experience
Exploring design through multiple lenses to solve problems, tell stories and build meaningful digital experiences.
A/B Testing
Customer experience
Exploring design through multiple lenses to solve problems, tell stories and build meaningful digital experiences.
A/B Testing
Customer experience
Exploring design through multiple lenses to solve problems, tell stories and build meaningful digital experiences.
Agency: Sukali
Client: Karachi Steel
We conducted A/B testing for Karachi Steel to redesign their website and elevate brand perception. The previous version lacked hierarchy and visual storytelling, making it difficult for users to locate product information and understand the company’s heritage. Through focus-group testing and UX performance metrics, we developed a refined version with improved navigation, stronger industrial branding, and clearer CSR/product highlights. The final design significantly improved trust, readability and engagement.
Agency: Sukali
Client: Karachi Steel
We conducted A/B testing for Karachi Steel to redesign their website and elevate brand perception. The previous version lacked hierarchy and visual storytelling, making it difficult for users to locate product information and understand the company’s heritage. Through focus-group testing and UX performance metrics, we developed a refined version with improved navigation, stronger industrial branding, and clearer CSR/product highlights. The final design significantly improved trust, readability and engagement.
Agency: Sukali
Client: AOS Tech
We redesigned the AOS Tech website to create a more modern and industry-focused digital presence. The original layout had scattered content and unclear service hierarchy, which made navigation feel heavy. Through internal reviews and iterative testing, we refined the interface with improved content flow, clearer service categorization, and stronger call-to-actions. The final version enhanced clarity, boosted scroll depth, and positioned AOS Tech as a forward-thinking technology partner.
Agency: Sukali
Client: AOS Tech
We redesigned the AOS Tech website to create a more modern and industry-focused digital presence. The original layout had scattered content and unclear service hierarchy, which made navigation feel heavy. Through internal reviews and iterative testing, we refined the interface with improved content flow, clearer service categorization, and stronger call-to-actions. The final version enhanced clarity, boosted scroll depth, and positioned AOS Tech as a forward-thinking technology partner.
Agency: Sukali
Client: IAK
The aim was to elevate IAK’s digital presence with a more immersive and hospitality-driven experience. The original layout delivered information but felt flat and lacked emotional connection and hierarchy. Through internal review and iterative testing, the focus shifted to a visual-first approach, emphasizing locations, spaces, and lifestyle imagery.
The refined version utilizes stronger contrast, larger visuals, and a smoother scroll narrative to guide exploration rather than simple reading. The final design communicates IAK’s personality more clearly and presents a polished, welcoming digital experience.
Agency: Sukali
Client: IAK
The aim was to elevate IAK’s digital presence with a more immersive and hospitality-driven experience. The original layout delivered information but felt flat and lacked emotional connection and hierarchy. Through internal review and iterative testing, the focus shifted to a visual-first approach, emphasizing locations, spaces, and lifestyle imagery.
The refined version utilizes stronger contrast, larger visuals, and a smoother scroll narrative to guide exploration rather than simple reading. The final design communicates IAK’s personality more clearly and presents a polished, welcoming digital experience.
get in touch
Looking to collaborate? Let’s talk.
contact me
get in touch
Looking to collaborate? Let’s talk.
contact me
get in touch
Looking to collaborate? Let’s talk.