This project involved rebranding a local contraceptive brand at a time when consumers were actively boycotting international products in response to the ongoing genocide. The shift created a unique opportunity to elevate a local brand into a credible, high-end alternative while keeping it accessible to lower-income communities. The new identity uses bold Urdu typography and a refined visual system to reduce stigma and promote safe, informed choices. Packaging was redesigned to feel modern and dignified, aiming to raise awareness and encourage responsible contraceptive use through thoughtful design and social relevance.