Aurora is a sub-brand developed for Treet, designed specifically to address the unmet needs of female users in the shaving category. Through extensive primary and secondary research, I identified key issues such as poor grip, skin irritation, hygiene concerns, and a lack of aesthetic appeal in existing razors. Surveys, behavioral models, and persona creation helped define user priorities and pain points clearly. Based on these insights, the design objectives focused on ergonomics, disposability, versatility, and affordability. A wide range of ideation sketches and moodboard exploration led to a final form that feels feminine yet functional. The result is a disposable razor that enhances comfort, improves usability, and provides a more intuitive shaving experience tailored to the female body.